I like to admit that I love the stories of all the distillers/vendors/artisans. I am interested in hearing what they have to say. I feel they are expressing themselves, and I value that. I like hearing about the Oud, and not just smelling it, any other data about the Oud is appreciated also, like what it took to make it, from sourcing to distilling, etc. (ooops, my ouddict is showing) But I really dont care for the less personal seller approach like with ASAQ. Sakura trees?? For that genre, I'd rather read Ajmal's descriptions, at least they're more poetic. For example: "For years, mankind has looked up to the stars and constellations for guidance. Inspired by these heavenly bodies, Dahn Al Oudh Nayyir is an eclectic mix of the purest Indian and Cambodi Oudh - a rare star the world looks up to.Ensconced in a hand-crafted crystal falcon, the thick, dark, caramel-hued oil emits an earthy scent that mesmerizes the senses and inspires an olfactory journey of luxury."