Excellent post Pearl, even with my bad English (as someone point it out) I almost got it 100% “business is business” yes but, I just will like to add that Artisanal oud business is wayyyy different than your Microsoft – IBM business. If you are Artisanal vendor and were able to build well established business with few hundred clients this a very big achievement it shows that you have an excellent business and marketing skills, you will need to respect and treat well every single customer, even the biggest pain in the ass customer. I do not agree with "The customer is always right" slogan, but in case of the Artisanal oud business is an exception. Here is a brilliant and one of my favorites quotes from Warren Buffett: It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.